I second that interest. I'm guessing their target market is a little of both - employees and managers. They want more people to request to work remotely. As other comments here indicate, they did a good job on that count. They are also promoting a soft management style that would be ok with employees playing with their dogs and gardening during the day.
I'm usually an advocate for this kind of approach, but in my experience they are leaving out the part when you really need to get stuff done and work together, which can be really rough.
At the end when the one guy says "If you have the right tools, the right trust, and the right team, you can work wherever you want..." Those are huge caveats, and 37signals is secure and stable enough to have those in excess, which isn't the case with most businesses.
I'm usually an advocate for this kind of approach, but in my experience they are leaving out the part when you really need to get stuff done and work together, which can be really rough.
At the end when the one guy says "If you have the right tools, the right trust, and the right team, you can work wherever you want..." Those are huge caveats, and 37signals is secure and stable enough to have those in excess, which isn't the case with most businesses.