The visual design of the site needs work. Colors are, at least to me, ugly. Yellow on medium-dark gray and chartreuse buttons? I myself surely don't "REALLY NEED" such a tool, but then again, I don't need 99% of the stuff that has done well online (and so maybe that's not the right question to ask. Someone will surely mention the Henry Ford quote about if I'd asked my customers what they needed they would have said faster horses.)
