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Performance Startup Torbit Acquired by WalmartLabs (torbit.com)
19 points by jfox85 on July 24, 2013 | hide | past | favorite | 8 comments



Congratulations to Josh, Jon and the rest of the team!

But: Shame that Insight is going away. WalmartLabs is a great home for you guys, but I would have loved to see you succeed with the product. Can you tell us something about the reasons for this aquihire?

PS: I'll keep on wearing your shirts ;)


Josh hasn't been with Torbit for a while.

The blog post makes it clear this is a tech acquisition and not just an aquihire.


Oh didn't know that, thought he was still with them.

So then lets replace 'aquihire' with aquisition, the question stays the same: Can you tell us something why you let WalmartLabs buy the tech instead of continue building the product?


I encountered an absolutely jaw dropping Walmart deck a while back correlating their site speed with conversion rate:

http://www.webperformancetoday.com/2012/02/28/4-awesome-slid...

Sounds like a great fit for Torbit, reading that deck last year made me instantly respect the team at work @ Walmart.com


Torbit is sort of like CLoudflare?

What the heck is Walmart doing with all these acquisitions? I'm guessing there's some sort of internal champion with a decent amount of power trying to assemble a nice little lab, decently-financed far away from HQ?


Walmart is one of the largest and most sophisticated consumers of technology in the world, and their needs often outstrip the commercial offerings in the market. They now have a formal Walmart Labs in the Bay Area, but for decades they have had strong in-house technology capabilities.


Walmart is already the world's #1 retailer. The know the e-commerce is a big deal, so now they are trying to become the world's #1 e-retailer as well. Or, to put that equivalently: Walmart is trying to unseat Amazon. They're going about it in a decently smart way, too. Which is to say, they're taking advantage of the fact that they have the resources of the third-largest corporation on the planet to back them up. One aspect of that is that entire companies count as "off-the-shelf" software.

Walmart Labs is actually far away from the HQ that is far away from the HQ. Walmart Corporate split off Walmart.com into a separate group in the Bay Area because there wasn't enough tech talent in Bentonville, Arkansas to meet their needs. Walmart Labs is now a split of a split, in a separate zip code than the Walmart.com offices (but still Bay Area).


If Walmart's general tendencies are any indicator, they probably intend to continue their malevolent red neck campaign, to transform America into 'muricuh, with the internet equivalent of gigantic parking lots, and second-rate quasi-99-cent-store wares priced so low as to be disposable so that no one else within the same retail sphere can make a decent business by selling normal quality goods at a "reasonable" price. Also, no Nirvana, because abortion.

...actually, the truth is that they are probably terrified of Amazon's online retail business (which is probably about as toxic to normal retail as Walmart's brick-and-mortar mega stores are).




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