Congradulations on publishing the book! As a business consultant learning web/iOS development I thought I would share my feedback from both perspectives.
Thoughts as a potential customer:
-I didn't have the time to read through the tutorial and wanted to know more than was provided by the TOC on the Leanpub page.
-I had no idea who you were until I looked at your signature.
-After going back and looking at the first chapter I didn't find the chapter very compelling ("Okay, so we changed the background color?").
-I wanted to see what I could expect to accomplish.
-----
Recommendations as a consultant:
Change the index to a landing page and move the first chapter content to a second page.
Make the top half of the body similar to the LeanPub page (name, tagline, image) with a call to action to the LeanPub purchase url.
Establish your knowledge/credibility: ex: "Learn everything you need to know to develop your first app with Your First iOS App, written by 500px's lead iOS developer Ash Furrow"
In the bottom half of the body add a few text blocks summarizing the main topics covered (possibly a screen shot of what a reader can expect to build after reading the book) and a secondary call to action to preview the first chapter.
At the end of the first chapter page condense the final paragraph to more of a tagline, "It may not seem like much, but you're well on your way to developing full featured apps. Get the full eBook for $14.99 on LeanPub." Then move the GitHub link below the sales widget, so I visually consider the Buy Now link before looking at the source.
I have the NerdRanch book, but never made it through it. I like your direct, informal approach. I'm not to the point I need it just yet - but one thing I would like would be an overview of the process. (I do best starting at 10,000 foot view and zooming in). Just a thought
Great job Ash. Congratulations. I got to see a little bit of the book development happen via GitHub and it was great to see how crowd-sourcing technical review/editor function could potentially work in the future.
you should show the kind of app that will be possible after reading the whole book.
as it is 'your first ios app' i'd expect the final (i.e. most complicated topics discussed) to be somewhat basic... but maybe they aren't. maybe a list of things covered (like tables, core data etc)
I will definitely give this book a try. I'm in the middle of learning from the NerdRanch book (never had the time to keep up with the Stanford course).
Any general thoughts from the community about the best way to balance between _any_ book and the Apple documentation (especially the guides)?
Not in this edition – I've covered what you need for a foundational knowledge of iPad development, but a future version of the book will include a chapter on iPad development.
Thoughts as a potential customer:
-I didn't have the time to read through the tutorial and wanted to know more than was provided by the TOC on the Leanpub page.
-I had no idea who you were until I looked at your signature.
-After going back and looking at the first chapter I didn't find the chapter very compelling ("Okay, so we changed the background color?").
-I wanted to see what I could expect to accomplish.
-----
Recommendations as a consultant:
Change the index to a landing page and move the first chapter content to a second page.
Make the top half of the body similar to the LeanPub page (name, tagline, image) with a call to action to the LeanPub purchase url.
Establish your knowledge/credibility: ex: "Learn everything you need to know to develop your first app with Your First iOS App, written by 500px's lead iOS developer Ash Furrow"
In the bottom half of the body add a few text blocks summarizing the main topics covered (possibly a screen shot of what a reader can expect to build after reading the book) and a secondary call to action to preview the first chapter.
At the end of the first chapter page condense the final paragraph to more of a tagline, "It may not seem like much, but you're well on your way to developing full featured apps. Get the full eBook for $14.99 on LeanPub." Then move the GitHub link below the sales widget, so I visually consider the Buy Now link before looking at the source.