True story! Finally someone who gets to the point... That shows again how inefficient the normal fb marketing tools are. Although everybody spends tons of dollars into shitty promoted pages/posts and so on!
Call me insane, but I there are quite a few marketing departments out there with even higher budgets ... things get even worse when you start using Google AdWords ;-)
This is not a very sustainable marketing strategy. Mocking your potential future users is a bad idea - even though it might work for some time I doubt that it is the key to success.