Actually we aren't using server side handlebars rendering for the Google aspect, although that's something we considered! We're using it for more boring stuff like our Oneboxes.
Our site is indexable by Google and it doesn't do much fancy. On certain URLs, we generate a small HTML view of the content in the <noscript> tag. You can see this by viewing source or disabling JS in your browser. It's just a simple ERB template in Rails, and uses the same object graph that we serialize via Active Model Serializers.
Google can see it and index it, we've confirmed by searching post launch.
As time goes on we'll probably work more on it to make the SEO even better. As you can imagine it was tough to do when we were in stealth mode ;)
Our site is indexable by Google and it doesn't do much fancy. On certain URLs, we generate a small HTML view of the content in the <noscript> tag. You can see this by viewing source or disabling JS in your browser. It's just a simple ERB template in Rails, and uses the same object graph that we serialize via Active Model Serializers.
Google can see it and index it, we've confirmed by searching post launch.
As time goes on we'll probably work more on it to make the SEO even better. As you can imagine it was tough to do when we were in stealth mode ;)