at this point, yes, they'd have to be using this too. in the future, though, we were thinking of implementing sharing with unique URLs (like youtube does it with unlisted videos) that don't require login/registration.
should be a core feature, otherwise you'll have a chicken/egg scenario (i do a lot of referrals - but most of my business contacts dont, i would need such a tool, they wouldnt)
thanks! obviously this is our MVP landing page, so we'd definitely appreciate critical feedback. especially pertaining to the site copy, the concept, and anything else that seems to stick out.