To counter some of the negative sentiment around "selling to developers" I'd like to share a bit of what Brennan's advice has done for my consultancy business. One of my partners took Brennan's Consultancy Masterclass and here are some of the outcomes:
* Took two of our "do work once a year" clients into a monthly retainer relationships which will bring in an additional $20,000+ revenue annually.
* Changed our estimating process to value-based, fixed bids. Projects previously estimated at $5,000ish are now closer to $8,000ish, and prospect clients are biting just as hard... harder actually.
* Hard data: two new clients are in the door grossing an additional $6,200 above what we originally would have grossed... and are both interested in ongoing retainers :)
Brennan knows his stuff. His advice has moved the needle on my business. And we've only implemented a fraction of that advice.
Those are some good numbers! It's key to have an open mind about learning new things to help improve your business or anything else for that matter.
I think what happens to most people following advice from others is that they are not "dumb enough" to go with it. They just look for reasons on why tactics can't work instead of really giving them a shot.
* Took two of our "do work once a year" clients into a monthly retainer relationships which will bring in an additional $20,000+ revenue annually.
* Changed our estimating process to value-based, fixed bids. Projects previously estimated at $5,000ish are now closer to $8,000ish, and prospect clients are biting just as hard... harder actually.
* Hard data: two new clients are in the door grossing an additional $6,200 above what we originally would have grossed... and are both interested in ongoing retainers :)
Brennan knows his stuff. His advice has moved the needle on my business. And we've only implemented a fraction of that advice.