Before the conservatives launched the attack ad, they did some research, asking whether the ad invoked negative feelings about Chretien and the Liberals. Almost everyone replied that it did.
What they forgot to ask, however, was whether it invoked even worse feelings for the Conservatives who ran the campaign. It turns out it did.
Application verification — Users can choose to enable “Verify Apps" and have applications screened by an application verifier, prior to installation. App verification can alert the user if they try to install an app that might be harmful; if an application is especially bad, it can block installation.
Seems like evidence in support of the relative success of the "Scroogled" campaign then, at least in targeting people dumb enough to post things they don't understand (presumably on the basis of the pun catching their eye...?)
Before the conservatives launched the attack ad, they did some research, asking whether the ad invoked negative feelings about Chretien and the Liberals. Almost everyone replied that it did.
What they forgot to ask, however, was whether it invoked even worse feelings for the Conservatives who ran the campaign. It turns out it did.
I hope MSFT knows what they're doing.