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Change your business or go out of business (ryancarson.com)
6 points by nreece on Feb 1, 2009 | hide | past | favorite | 2 comments



Unless you are a consultancy at heart, doing consulting work is less about evolving a new business model and more about temporary survival.


"We’re also changing our sponsorship model for our events. Instead of just creating value for sponsors at the physical events, we’re starting to work with them throughout the year to help them reach new customers and generate excitement. "

Translation: spamming, of the white collar kind.




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