Pagination can in fact increase reading time.
Most readers never finish an article. In fact, most readers drop out after the second paragraph. Not because the articles are shit, but because people have a short attention span.
By adding a 'next page' button, you create an incentive to keep reading. By spiking the curiosity of the reader to find out what's behind the bend, they linger instead of leaving.
By adding a 'next page' button, you create an incentive to keep reading. By spiking the curiosity of the reader to find out what's behind the bend, they linger instead of leaving.