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Treating execution (engineering) like a small treat and highlighting "ideas" (the marketing team) as the main goal is a bad idea.

Execution (as in engineering) is the art.

As someone once said: "It's not an algorithm. It's not "idea" in, "product" out."

First problem is this;

"An engineering team implements the actual solutions that are designed by a group of marketers and designers; among other things, Pita's team oversees the proper execution of the projects."

Get rid of the different teams. Hire engineers that know marketing/copy writing and design. And get rid of the "management" and "overseeing" portions. If you're not executing, you're not doing.

Best quote. "Oh good, now it only takes 24 people to design and implement a page with 'proper' HTML 4/5 + CSS 1/2/3 + JS that is 'responsive'."




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