Oh the irony of this being presented as an "interactive" infographic. Their number 1 takeaway is "Understand my users & their needs".
This information may or may not be useful, but the format prevented me from being interested in finding out. Next time just present this as a body of text and images with some nice typography.
Given the amount of text and lack of time we have, I think there is an opportunity to evolve content and that is what we are trying to do. We tried text + images format but found it too limiting. The doodle style is comparatively more readable, share-able and easily consumable in short period of time.
Cool, we're currently making Spacedeck (spacedeck.net) available for the first bunch of private beta testers. With it, you can work with Design Thinking and custom iterative processes online. Here's a rough screencap of how that works: https://www.youtube.com/watch?v=w296O5hrzqs Feedback much appreciated.
Designing an 'interactive' infographic is an interesting proposition. Some technical challenges as well as design ones. We shall be working on one soon.
This information may or may not be useful, but the format prevented me from being interested in finding out. Next time just present this as a body of text and images with some nice typography.