What makes you excited about NFC? What do you want to see NFC do?
Most people center on the payments aspect of NFC but there are so many more. Off the top of my head:
* Payments (replacing credit/debit cards and stored value cards i.e. in a cafeteria)
* Building/security access
* Ticketing (especially plane tickets)
* Transit card support (i.e. Clipper/Oyster/Metrocard)
* Real world interaction with stickers (check into this place
on Foursquare, update Facebook, etc)
* Advertising opportunities ("tap here to watch the trailer" on movie posters)
* As MOO just announced, business cards with NFC
Do any of these excite you? Is there anything I missed?
The reason I ask all this is because every time I talk about NFC my peers say that there is no adoption and no use case outside of payments. Obviously the iPhone doesn't have NFC yet but that shouldn't stop it's adoption in the Real World. There is a long list above of valid use cases, why aren't we seeing adoption yet?
Adding support for QR codes requires some software (it's out there, and free usually) and a functioning camera with good enough resolution (again, almost omnipresent). NFC brings with it another chipset, another antenna and a chassis designed to have that antenna not mess with the others. If you want to do proper crypto with it, that's a rewiring of how you connect the SIM to your baseband to facilitate NFC-WI - I hope you're getting the picture here.
Geee is right about pairing being the other advantage asides from what I think are gimmicks like "bonking" to check into Foursquare. Realistically there is only a few ways to gain greater adoption: payments actually being deployed en-masse, or the incorporation of NFC chipsets into existing baseband modems.