This is a great case study. (And I'm not just saying that because it praises me or is ridiculously convenient given that I launched a course teaching people how to do this like two hours ago.)
In particular, I love the actual numbers about how indicia of trust increase over time. That's something which I have ample confirmation for from clients but most everybody treats that sort of data like it is a state secret.
Hats off to actually making the leap and implementing something, by the way. No lie, one of the biggest problems I have is getting people (myself, clients, people I talk to, etc) to actually do the work. Campaigns which get written sometimes fail, campaigns which don't get written fail every single time.
Is it wrong that I have a strong desire to write a cheesy blog post about how patio11 made me millions of dollars, or even better about how he LOST me millions of dollars?! I think they'd get me tons of hits, bucket loads of karma, and millions of dollars in ill-gotten ad revenue on my blog. I could retire early and live the life of luxury.
Then I could follow up with a post about how my previous blog post gamed HN and got me tons of cash simply by ripping on patio11, which would be even more of the same. A double HN front page win!
Then I follow up weeks later with a "How To Game Hacker News" ebook.
I feel like I've finally discovered the ? in the Underpants Gnomes' business model.
In particular, I love the actual numbers about how indicia of trust increase over time. That's something which I have ample confirmation for from clients but most everybody treats that sort of data like it is a state secret.
Hats off to actually making the leap and implementing something, by the way. No lie, one of the biggest problems I have is getting people (myself, clients, people I talk to, etc) to actually do the work. Campaigns which get written sometimes fail, campaigns which don't get written fail every single time.