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I thought the same thing when reading that article. Here was someone I've never heard of - and I'm pretty active at getting around the startup world; someone who seems to have got herself into a web of lies which probably started off with some exaggerations.

Let's stipulate to the fact that it's not okay to lie about yourself to get a gig, even if you think it's harmless and you'll make up for it in work. I thought it was right that the Yahoo! CEO was fired for that stuff. I've never lied on a resume, never would.

But what we have here is a nobody, who's probably got a bit of a problem. That problem is exacerbated by the bullshit celebrity culture TechCrunch tries to build around our industry. It's the bullshit attitude displayed by a ton of the current incubator ducklings, who follow their angels around in awe like momma duck, while convincing themselves they're starring the fantasy version of Silicon Valley they saw in the Social Network. TechCrunch is among the worst offenders creating this problem.

If we're going to be honest about it, there are plenty of folks - and we don't need to get ugly and name names but if you're around the industry you bump into these people - who call themselves Tech Journalists who are little more than exaggerators, fabricators and bullshit artists who have NEVER CREATED ANYTHING OF VALUE themselves, never created a job, never taken the risk. Just the role of the critic. Never the man in the arena. So it's a bit rich them all ganging up on this unfortunate person who tied herself up in knots and exaggerations leading to great embarrassment.

(Try going to any event full of tech journalists from these blogs and wait till they get a bit drunk and listen to the boasts and stories and thoroughly inappropriate behavior.)

But I have NO sympathy for any startup that works with someone without doing the most basic of background checks which would immediately expose lies and exaggerations. The valley is full of people who overstate things and word gets around pretty quickly. You can often see the smoke and smell the charcoal from burning bridges from a long distance, and way after the fact. No public interest is served by tarring and feathering a nobody for entertainment purposes under the guise of investigative journalism.

The way this story is written you'd think they'd uncovered Carlos the Jackal, cracked a terrorist ring, discovered the whereabouts of Nazi war criminals. It is pathetic and mean spirited.

I keep hoping TechCrunch will recapture what once made it a must-read, but I'm increasingly saddened by the reality that it won't happen. As I've posted elsewhere, it's a serious thing that we do here in Silicon Valley, building companies, taking risks. We often spend large sums of other people's money. We commit our lives and those of our loved ones to the endeavor. Sure we can have fun. But we cannot run the industry like a school yard and we deserve more from our media outlets than mean-spirited gossip.




Looking at more of the news coming out since the original article, the more serious this person's actions appear to be.

I still stand by the opinion that folks like TechCrunch are as responsible for creating this phenomenon as for exposing it. However it's clearer why it seems to have become so personal for TC folks: "The fact that Ms. Hornstein’s roommate was TechCrunch community manager Elin Blesener also helped “legitimize her,” the same investor added."

Still, I think this story should be left behind, let authorities deal with any genuine harmful fraud. Let those taken in learn from this and realize that extraordinary claims should be fact checked and one shouldn't let one's desire to feel special and connected trump common sense and basic background checks.


pretty funny to read your elitis tirade there considering that a lot of these blogs are also startups with founders, CEO's, employees, investors etc.


Not sure what's elitist about getting annoyed at a self-appointed elite of tech journalists for a decline in standards - and also the use of a leading industry publication to attack an individual. Unless you mean elitist in the same way I want an elite pilot flying my plane and an elite surgeon doing my operation. Then, well yeah...

Tirade? Fair enough. Got a bit carried away. Why not? This stuff pisses me off. It's ridiculous that industry coverage has fallen towards the TMZ level over the last few years. I know for some reason I don't understand Arrington isn't popular around here, but when he ran TechCrunch it was must read stuff. Scoops were mostly real, and of some value. He personally wrote well, and held others to the same standard. Even post acquisition TC still puts on great events, and there's a lot to like. That's why it's so frustrating.

Startups? Not really, the specific blog in question isn't a startup - it was sold to a large corporation and its current focus is page views at any cost.

There's still good writing out there. There are tech journalists who I eagerly read everything they write, because it's well written and thought out. There are probably some I don't read because the style is not for me, but I'm sure they're great. However, there is also a parasitic element, feeding off the energy of the startups they purport to cover, having little appreciation of much of what startups do, or even the underlying technology they're writing about.




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