IMO it's more likely to be that they know full well those bots are skewing the figures underpinning their valuation and their general popularity with investors. They're trying to quietly move the narrative away from that part by focusing on the naming issue.
You seem to forget that Zuckerberg owns majority voting stock.
He could turn Facebook into a porn site and there isn't anything anybody can do about it. So when you understand this you will see how ridiculous this notion is that Facebook is complicit in scamming advertisers.
Also do people not remember when this was (and still is) happening with Google ? It's like spam. You can manage it but never really get rid of it.
There was a "miscommunication" about the name change. I'm a little bit more concerned about the whole "80% of our clicks were a sham" thing. But that could be just me.
No mention from FaceBook of bots and how they're planning on handling fake-accounts in the future. Is FB trying to deflect the issue by muddying the water with the "name-issue"? If so, bots must be a bigger problem for them than I thought...
The sad thing is that this highlights one of the biggest problems with dealing with big technology firms (Google/Apple/Facebook/PayPal). You need to gain substantial media coverage before you get anyone from the firm willing to address your issue.
Isn't it always a miscommunication with Facebook, and always the user's fault - not abuse by Facebook - and us users simply don't understand that it's actually a feature they're so kindly providing us?
When you consistently act in an unethical way, things like this ate even worse than normal. I suspect Facebook is going to crash - gut feel, of course.
It seems likely this was a mistake, and not the result of dishonesty or malicious intent. That said, such an enormous mistake should have never been made in the first place, especially by a company such as Facebook.
Can we please see some actual numbers! Given the advertiser's "popularity" it's possible they were over-charged something like $4 for a few hundred clicks in which case it's certainly not an enormous mistake.
Err, I don't think people are up in arms over the damage done to this one company. The story has legs because it implies that this is happening on a larger scale, and that Facebook is making a significant portion of its revenue from valueless clicks. Facebook should have had a system to avoid charging for such clicks, and if it doesn't that's a huge nationwide story. And it wouldn't be because they didn't realize they needed one.
The problem is that this is no different to Google.
It also earns a tonne of revenue through fraudulent clicks many by competitors. It's a big deal and Facebook needs to make attempts to fix it but the problem will never be completely solvable.
That's incorrect. You're confusing the Limited Run / Limited Pressing story with the Wahanegi story, both of which hit HN very recently. I find the Wahanegi story more interesting since the OP has a much more concrete analysis about what was happening and why Facebook ads aren't as useful to advertisers.
>2. FB may or may not be involved in the ad-bots, but, they will drop their $ contingency on ad-rev for the name and payout these guys to shut them up.
uh... you made three fairly different predictions of possible outcomes. You were almost guaranteed that one of them would be true. I'm not sure that is all that significant.
They can't be that crazy, if they pulled that bot scam on just one customer, they risk alienating their entire user base. How could they possibly think they could get away with something like that? It doesn't add up.
I personally don't see that as a big issue, it would make sense that they don't let pages change names willy-nilly. This response is peculiar