But, as Greenfield points out, Netflix is a seasonal business that tends to benefit during the summer and winter, traditional offseasons for TV.
Why's winter 'offseason' for TV in the US? Here in the UK it's when you get all the best programmes because, I always assumed, people stay in on evenings and so watch TV.
Americans probably don't go out in the evenings as much as Britons because they don't live in real communities. If you're young and single, and it's the weekend, there's the bar scene, but there's no good TV on weekends: most shows see their ratings plummet when they're put in the "Friday Night death slot". Once you've outgrown that, "going out" entails hauling your family of four out to a restaurant, which is an expensive and annoying proposition.
1B hours / 30 days / 24 hours = 1.4m viewers per hour all day and night for a month. I wonder how they compare to Comcast, Verizon, Dish, DirectTV, and other TV providers.
Why's winter 'offseason' for TV in the US? Here in the UK it's when you get all the best programmes because, I always assumed, people stay in on evenings and so watch TV.