As a Microsoft employee, I'm strangely disturbed by this headline.
Anybody who regularly reads the tech press -- or any journalism, for that matter -- needs to understand the structural biases of "the news". In particular, journalists are biased in favor of novelty and of anything which can be categorized as competition. There's not much to write about Apple's new hardware, for instance, but the Microsoft announcements of this week are like a gold mine of source material. Tech pundits will have weeks' worth of stuff to write about. Editors don't have to try very hard to come up with linkbait headlines. It's a circus, really.
Anybody who regularly reads the tech press -- or any journalism, for that matter -- needs to understand the structural biases of "the news". In particular, journalists are biased in favor of novelty and of anything which can be categorized as competition. There's not much to write about Apple's new hardware, for instance, but the Microsoft announcements of this week are like a gold mine of source material. Tech pundits will have weeks' worth of stuff to write about. Editors don't have to try very hard to come up with linkbait headlines. It's a circus, really.