An interesting idea, but I can't help but think there's a better way to phrase it.
For instance, they could automatically impose the tax but then offer a discount for switching browsers. That's more of a win for everyone involved. For the shopper, they aren't treated poorly, but they're moved towards a better browsing experience and they stop being a burden on the internet. For Kogan they can still impose their "tax" without alienating customers.
As it reads right now, it's rather condescending. I do get that they're probably being intentionally provocative to impress an entirely separate audience, but if you were to take the idea seriously I think there would be better ways to pull it off.
For instance, they could automatically impose the tax but then offer a discount for switching browsers. That's more of a win for everyone involved. For the shopper, they aren't treated poorly, but they're moved towards a better browsing experience and they stop being a burden on the internet. For Kogan they can still impose their "tax" without alienating customers.
As it reads right now, it's rather condescending. I do get that they're probably being intentionally provocative to impress an entirely separate audience, but if you were to take the idea seriously I think there would be better ways to pull it off.