I find that the more music creation and distribution is gamified, the less gratifying it is for me. Discovery of the music and people who share your distinct musical passions is such and important part of the process of enjoying music and it's creation. On first look I thought, interesting, why would they go ruin the best (if also one of the more frustrating) parts of music creation. No thanks, too derivative and solving a problem in a way that feels icky to me.
