The ratio between amount of users in my startup and twitter mentions of it is way over 1000:1.
Twitter is very far from mainstream.
The search/RSS advice is solid though - creating an RSS feed for search reults on your company name in both twitter and google is just plain common sense right there. Any ideas for other places where I need to create an RSS feed?
I have a Ruby blog with about 18000 subscribers and about 400 choose to subscribe via Twitter. Hardly a great percentage, but not bad. Another has 3600 subscribers and 400ish Twitter followers too which is much stronger.
I also have a new iPhone blog with about 1500 subscribers so far, but 250 extra on Twitter - so.. a very vocal audience is there if you're willing to engage.
That's what I am talking about - some computer types might use twitter, normal people don't. Unless you are building a product for programmers twitter is too niche and all this busy activity outlined in the article will be useless.
Twitter is very far from mainstream.
The search/RSS advice is solid though - creating an RSS feed for search reults on your company name in both twitter and google is just plain common sense right there. Any ideas for other places where I need to create an RSS feed?