If they play their cards right, they could be worth more then all of them. If you think of what they've really done, its create the real possibility of duplicity in the virtual space of a brand.
Meaning, unlike a brand webpage, twitter account, facebook page, etc. in which the brand tightly controls the message, with pinerest, they become just custodians. Because they cannot control the message, and they cannot control the virtual space, they can only influence it by ensuring that the brand or product, does or delivers exactly on the promise.
It could be the single most important reputation and sentiment index for products and brands.
Meaning, unlike a brand webpage, twitter account, facebook page, etc. in which the brand tightly controls the message, with pinerest, they become just custodians. Because they cannot control the message, and they cannot control the virtual space, they can only influence it by ensuring that the brand or product, does or delivers exactly on the promise.
It could be the single most important reputation and sentiment index for products and brands.