Because WSJ is a business which uses a subscription model rather than an free wi...

smashing on April 7, 2012 | parent | context | favorite | on: Selling You on Facebook: Don't be surprised where ...

Because WSJ is a business which uses a subscription model rather than an free with ads model, so it is willing to pay for articles that appeal to readers, and potential customers, who would be willing to purchase a subscription over free with ads.