That type of "cool" is not the threat, becoming mainstream is. A deplatformed niche like a few dozen neo-fascists in a street-fighting gang, can be contained, but if a hateful ideology is plaformed and funded, it can snowball. The crossover point is when it has enough power that moderates join it because of it's ubquity and benefits as if it were a career choice. It's this type of political force that dismantles democracies, encourages pogroms, commits state genocide, creates apartheid systems etc.
Musk's funding of the far right has the much more terrifying trajectory of a Hitler not an Enrique Tarrio.
Musk's funding of the far right has the much more terrifying trajectory of a Hitler not an Enrique Tarrio.