I was in high school with Doug when he wrote this. He is really a brilliant guy who now does work with Facebook. I am not surprised that much of what he said has held up well.
I don't know, and I doubt Mahalo will succeed very much. I just checked out their front page for the first time in months, and it looks terribly cluttered and useless. Before, I at least respected them, because they had a very nice-looking interface. Now it looks yechy and amateur.
I just looked at the Mahalo page also, although I think it looks better than "cluttered and useless" - I believe they are using CSS tab methods to show a lot of their content on the homepage at once , (view source) for SEO purposes.
then again they use "No follow" - so who knows ...still crap.
No "believe" about it - that's what they're doing. But I don't need this. Mahalo debuted as a human search engine. It's changed into a "social media center." See how that worked for Yahoo.
Mahalo's venue is the very specific venue of people who want beautiful, human-designed search for things. They fail at that. Used to be they just had a search bar with some samples. Now they're useless.