I think "hyperdirectional" is a bit of a hyperbole, considering it looks unable to handle three dimensional movement, let alone rolling backward in time as well as forward. On the other hand, if they could make it 20x faster and able to carry passengers, I'd finally be able to parallel park.
That looks like a great replacement for forklifts to shuffle parts around factories, especially spots where turning space is limited. It looks like it would make path planning a little easier too (for autonomous use).