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Choosing what to examine in the course of due diligence is often a function of experience. Should someone be lambasted for making a mistake their first time?



Well yes, otherwise what incentive do they have to get it right the first time?

If and when the manufacturer dumps these guys and issues a public apology for their behavior, we certainly should forgive them. But it's still justifiable to place part of the responsibility on them for what happened.


Kotkin has issued and apology and fired Ocean Marketing... I'll try to find the link.

edit: http://i.imgur.com/axYAm.png


Good news! I couldn't find an official link, but did find this screenshot of an e-mail they sent out saying just that: http://i.imgur.com/axYAm.png




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