Sometimes pivoting is easy, because you've been struggling with a crappy product, everyone knows you need to change something, and you're getting an incredible response for a landing page you threw up on a whim over the weekend. So pivot - easy call.
Sometimes pivoting is hard, because you're making some money, employees are happy, but you're convinced that in six months your market segment won't exist any more.
Sometimes pivoting is easy, because you've been struggling with a crappy product, everyone knows you need to change something, and you're getting an incredible response for a landing page you threw up on a whim over the weekend. So pivot - easy call.
Sometimes pivoting is hard, because you're making some money, employees are happy, but you're convinced that in six months your market segment won't exist any more.
It just depends.