It's possible some of it is simply Baader Meinhof https://www.healthline.com/health/baader-meinhof-phenomenon but it could be something deeper (or something forgotten). If my wife asks me about something, I often search or google it almost without thinking, even if I never use any results.
It should be possible to run scientifically sound experiments to show if it's happening.
It should be possible to run scientifically sound experiments to show if it's happening.