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I think Jack Dorsey is doing an amazing job and it is extraordinary what he has shown at Twitter and Square.

That being said, what we are seeing here is basically "story telling" and "legend building" in action. The same happened when Jeff Immelt took over GE and The story was "Look at that guy! The hardest working GE employee, putting in 100 hours a week. What a leader!" (you can Google it).

While I believe that Jack didn't craft a master plan for this, somebody is certainly putting some effort into building a coherent story that helps Jack but ultimately also Twitter and Square and therefore its investors.

And once again: it get's us talking as well, so I would say: Mission Accomplished.




You're right. It's called hagiography -- a term HNers would do well to learn.




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