Supermarkets organise food and make them accessible [to paying customers], as does (not with food this time) a private library. Sure their way of wording it makes it possible to read it naively as being altruistic, but technically I don't think they're not organising the world's data and making it accessible. Just perhaps not always in the way the world would most appreciate.
That seems so naive now. It's become painfully obvious that Google's mission is to manipulate access to information for profit.