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Common sense is nothing more or less than tacit knowledge that you learn implicitly through observing your peers within a culture. If there's nobody in your peer group with that knowledge, that sense won't be very common.

Here's an example from the startup world. Imagine that you have this great idea and you're desperate for funding. You're approached by a key investor, and they ask you "Is anybody else interested in your startup? Have you been talking to other investors?" Nobody else has expressed interest, and you haven't been talking to any other investors. How do you respond?

If you spend any amount of time with successful entrepreneurs, the answer is common sense: you lie and say "Oh yes, we're talking to a bunch of people and everyone's pretty excited." This is the answer the investor expects you to give: it shows that you know how to drum up interest in your product from nothing, and if you can't do that with him, you probably can't do it with anyone and you've just disqualified yourself in his eyes.

But if you grew up with a typical middle-class upbringing, this advice will seem very strange, even evil. Because you're lying. And more than that, you're lying to a powerful person about a business deal that directly concerns him. What would your mother think?

It's even more complicated because there're specific, unwritten rules about what you can lie about, and nobody ever explains this. If a journalist asks you "Are you working on X?" and you are, you're perfectly within your rights to lie and flat out say "No." If you lie about how interested people are in your product, that's fine, and people even expect that. But if you fudge the numbers in a due diligence audit, you're guilty of securities fraud and can go to jail for that. It's an awfully fine tight-rope with no clear guidebook.

Many of the rules for jumping from the working poor to the middle class are like that. Sure, everyone tells people to go to college and you'll get a good job. But which college? How are they supposed to know that University of Phoenix is nowhere near as good as, say, University of Michigan at Ann Arbor? Or that there's a big difference between a UC-Berkeley degree and a UC-Santa Cruz one. Who tells them that they should study software engineering rather than sports medicine? Or maybe they miraculously find Proggit or Hacker News and hear that you should study software engineering, but don't realize that when it comes down to the actual degree program, you're often better off with Computer Science rather than Software Engineering. Or they do all that right, get great grades, but nobody tells them that GPA doesn't matter so much and they really need to have been doing internships and helping their professor with his research to actually be qualified.

If you've studied academic sociology, there's a lot written about this under the general category of "cultural capital", particularly the work of Pierre Bourdieu. It's all the little advantages we have simply by growing up in a peer group that's successful. Usually you can't put your finger on these if you have them, but you very much feel their lack if you don't.



Fantastic writeup on social and cultural capital. So good, in fact, I'm going to link it next time I have to argue with people about the cultural and social advantages being born wealthy privileges them, even if they don't inherit a dime of actual capital.


But which college? How are they supposed to know that University of Phoenix is nowhere near as good as, say, University of Michigan at Ann Arbor?

http://www.google.com/search?sourceid=chrome&ie=UTF-8...

Who tells them that they should study software engineering rather than sports medicine?

http://www.google.com/search?sourceid=chrome&ie=UTF-8...


How do they know to look? That advertising works for expensive items is a good clue as to how much research people are inclined to do.


This is a very well thought out and well worded answer. Thank you! I've always had trouble expressing this.




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