Guerrilla Marketing Idea: "Amazon's Mechanical Turk converts 26% of surveys into solid leads"

[toffer]

http://pyxlin.wordpress.com/2007/06/06/amazons-mechanical-turk-converts-26-of-surveys-into-solid-leads/

[zach]

That is great. Mecahanical Turk offers a way to basically do a "product panel" for cheap enough that it's worth it just for the value of marketing the product to the participants. Clever.

[ralph]

What people say they'll pay in the future when asked in a survey, and whether they'll actually pay that, or anything, when the time comes are two different things.

[lovetolearn]

Very clever.

[fasterfunner → lovetolearn]

I will be using turk for some research/marketing of my own.