The business of fb is measured in MAU and DAU. These are their key metrics. The only things that drives these metrics are engagement. It’s basically the core of their business. And controversial items generate the most engagement. Unless it’s crossing the line in black and white terms for example like a beheading and most items don’t do that because the world is shades of grey they are good for business as they have the potential to generate more engagement. It’s basically good for business. What’s good for business may not be good for society. Sometime it is. Sometimes it’s not. Some people are ok with this and some are not.
