Absolute speculation here - SeatGeek, and every other company in the secondary event ticketing marketplace, makes all of their money from advertising spend. Google pay per click, facebook ads, etc. I would not be surprised given cash flow issues if they were suspended by facebook across the board for not paying their bills. My former company in the same vertical was in utter panic about all possible spend when live events in the US effectively went to zero in March.
Sure, there is probably a ton of inbound revenue from marketing campaigns (Facebook, Instagram, Email marketing, SEM) but that also kinda drives brand recognition and hopefully loyalty, so the ideal state is that folks that buy tickets via any of the above eventually come back to buy more tickets because they had a good experience in the first place. Partnerships, third-party integrations, and revenue from their marketplace should also be a significant portion of the revenue, as would SEO.
I'd imagine that many of those channels dried up, but it's super unlikely that a reasonably managed company wouldn't either have VC funding or be close enough to profitability that they wouldn't have enough money to weather Covid after "strategic" layoffs and decreases in salary (no idea if either of these happened). Heck, I wouldn't be shocked if they raised an internal round[1]. I really doubt SeatGeek would go delinquent on advertising budgets, as those sorts of things _should_ be forecasted out a year or more, with existing cash to actually run the business. I can't imagine that not paying your bills would go well if you expect to do business after the pandemic is over...
Source: I used to work there, in the pre-covid times.
[1] If VCs can give 120 million to a company that makes juicing machines, why wouldn't they give anything to prop up a company that actually makes money and will likely do fine once the pandemic is over? https://en.wikipedia.org/wiki/Juicero
I doubt it. Facebook would suspend their ads, not their Facebook Connect account.
If anything, I'd guess either SeatGeek believed Facebook was using data to steal their with Facebook Marketplace, or Facebook was concerned with SeatGeek fraud?
