I think they just don't care. I had a look at Marx's ideas of people being in a certain class and engaging in a class struggle, rising up.
But it didn't happen because people are mostly just selfish.
They don't care if they're in a certain "class", they don't care if they're being sold to, they generally don't care if they're being tracked. They just care about being able to do what they want to do.
As long as it doesn't interfere with their life too much (or even if it does, if there's no alternative), they don't do anything about it. And with the modern population, as long as it is extremely easy they will do it.
I am not sure if this is good or bad, or just an inherent part of human nature.
But it didn't happen because people are mostly just selfish.
They don't care if they're in a certain "class", they don't care if they're being sold to, they generally don't care if they're being tracked. They just care about being able to do what they want to do.
As long as it doesn't interfere with their life too much (or even if it does, if there's no alternative), they don't do anything about it. And with the modern population, as long as it is extremely easy they will do it.
I am not sure if this is good or bad, or just an inherent part of human nature.