That advert is an incredibly tone deaf advert. Support the little guy! Yes, support little Mark Zuckerberg and his sole control of a $600Bn company. Has it ever occured to anyone in a multi billion dollar corporation that maybe it doesn't come across well to pretend you're fighting for the little guy. Why not take a break for once and just say "Hey, we're fucking enormous, no one even browses the web anymore, they browse facebook, so we've deigned to give you the smallest sliver of access to our amazing hoard of treasure - customers (in exchange for 90% of your profits)". At least it would be honest.
As always, when you’re everyone’s favorite punching bag: damned if you do, damned if you don’t. Would love to know how you got to them taking 90% of the profits. Are they even charging commissions or is this a scheme to drive more ads purchases?
I love it, spend a decade engaging in scummy behaviour, and then have people completely ignore that and claim that you're just a punching bag. Do you know how you become the everyone's favourite punching bag? Stand by and watch whilst people use your platform to commit genocide, and then tell everyone you're looking out for the little guy.
Damned if you do enable a genocide, damned if you... oh no, just the first one.
This would be a great rebuttal to someone who said “I like that Facebook helps people kill people” but is a pretty weak rebuttal to someone calling out you making up fee structures for the product and your silly moralizing over a company launching... checks notes... a way for people to sell things on the internet. The horror.
