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This new offering feels a natural outcome now that the core product (fb.com, Messenger) user base starts to saturate. Previously they could just focus on international expansion on existing product, now the approach needs to shift. And that might be the reason why FB has so little in house built products v.s. products via acquisition, compared to Google.

So there's a growth pressure across the company's structure chain. From this point on, it would be interesting to see what other products FB would launch to leverage their huge social network. My 5 dollar bet would be cloud infra that compete with AWS and Azure - the selling point would be, hey join FB Cloud Infra and we'll help you reach 2 billion FB users!




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