Some people go to malls as a social activity. Others like to read product reviews by people (sometimes well known bloggers), or watch youtube videos. Sometimes people even ask their friends for product recommendations. Shopping is to some a very social thing.
For luxury, apparel and experiential, likes and engagement drive interest while more reviews deter interest as who aspires to own something everyone has already?
Shopping on the other hand, is a private and individualistic activity.
I feel this is far removed from their core mission.