On: Introducing Facebook Shops

[nickff]

Many potential customers use Amazon as a search tool, as well as a source for (slightly) trustworthy reviews. If you are off Amazon, you miss out on those customers.

In addition to that, making your own webstore used to be more complicated and difficult than it is now; platforms like Shopify have really lowered the barrier to market entry.

[swagonomixxx → nickff]

That's true. Amazon unfortunately has gained way too much market share for someone to forego being a seller on there.