I find it very informative about how you determine what pricing scheme is in your best interest. I see nothing whatever that justifies your earlier claim that you somehow know what is in the purchaser's best interest.
To be clear: I have no problem whatever with a seller who tells me up front that he is out to get the best deal for himself that he can and that's all he cares about. If I choose to buy from such a seller, I know what I'm getting into and I might still choose to buy if I am getting a reasonable deal for myself. There is often plenty of room for a win-win between two parties who both are seeking to maximize their own self-interest and don't make any pretense about knowing what's best for the other party. That is basically what you are describing in most of your post.
What I have a problem with is statements like this:
> I assumed that all they needed was accurate information in order to make the "correct" choice. I cannot begin to tell you how wrong I was.
The problem I have is that this statement contradicts what you yourself describe in the rest of your post. When you say that there are situations where the customer is price indifferent, you are not saying that they are irrational. You are saying that, given their particular situation, they are rationally being price indifferent--because the price literally does not matter to them as much as other factors. (For example, customers who are willing to pay $150 or $180 for a bottle of wine instead of $120 are not being irrational in paying more--the difference in price is literally negligible to them in comparison with, for example, not having to take a lot of time to find a good bottle of wine.)
In other words, I think you would be more honest to just admit that you are getting the best deal for yourself as a seller that you can, and that you expect your customers to get the best deal for themselves that they can, rather than claiming that you somehow know better than they do what is in their best interest.
I find it very informative about how you determine what pricing scheme is in your best interest. I see nothing whatever that justifies your earlier claim that you somehow know what is in the purchaser's best interest.
To be clear: I have no problem whatever with a seller who tells me up front that he is out to get the best deal for himself that he can and that's all he cares about. If I choose to buy from such a seller, I know what I'm getting into and I might still choose to buy if I am getting a reasonable deal for myself. There is often plenty of room for a win-win between two parties who both are seeking to maximize their own self-interest and don't make any pretense about knowing what's best for the other party. That is basically what you are describing in most of your post.
What I have a problem with is statements like this:
> I assumed that all they needed was accurate information in order to make the "correct" choice. I cannot begin to tell you how wrong I was.
The problem I have is that this statement contradicts what you yourself describe in the rest of your post. When you say that there are situations where the customer is price indifferent, you are not saying that they are irrational. You are saying that, given their particular situation, they are rationally being price indifferent--because the price literally does not matter to them as much as other factors. (For example, customers who are willing to pay $150 or $180 for a bottle of wine instead of $120 are not being irrational in paying more--the difference in price is literally negligible to them in comparison with, for example, not having to take a lot of time to find a good bottle of wine.)
In other words, I think you would be more honest to just admit that you are getting the best deal for yourself as a seller that you can, and that you expect your customers to get the best deal for themselves that they can, rather than claiming that you somehow know better than they do what is in their best interest.