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> Except that at the point at which System1 crosses the line, MrAlex94 can fork the code (since it's all FOSS), create "Earthfox" (or whatever) and start again.

You know that's not the whole picture. Most users don't follow MrAlex94 and wouldn't know about the fork, and they won't bother changing. He didn't sell a product, he sold a userbase and a brand.




> He didn't sell a product, he sold a userbase and a brand.

I mentioned it in the blog post, but System1 were after myself moreso than Waterfox.


Sorry that sounded a little arrogant, maybe I should’ve phrased as ‘my experience’ rather than ‘myself’.




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