On: New Chrome extension: block sites from Google’s web search results

[macrael]

Why make this a Chrome extension rather than a google labs type feature?

[Matt_Cutts → macrael]

The Chrome extension was faster to roll out and lets us iterate faster as well because it's outside of front-end pushes. We're looking at offering block links in the search results too, but that code takes longer to write, test, and launch.

[rbranson → Matt_Cutts]

It seems we've come full circle -- features easier to push out in client software than through modification of server code.