The trouble is that this isn't true for large companies who are consolidating all the farms anyway. They can afford the the new equipment. This is just a niche thing for the family farm which is steadily dying off as they can't compete on price. Sure there will always be some family farms, but no doubt they will be driven to say "organic small farm raised" for the whole foods and farmer's market type niche of people. This "heating up" is a drop in the ocean.
I wonder if anyone will jump at the market for cars that don't track you. I wonder who would fund that.
[1] https://news.ycombinator.com/item?id=21971545