The difference is that in '96, Apple was building an identity that was distancing itself from the anti-Microsoft theme which had dominated the discussion of the early 90's. The Think Different campaign was meant to define the soul of the company.
In 2006, Macs sales are competing head on with PC sales. Apple has an identity. There is no longer any question about what Apple stands for. Short humorous clips by somewhat recognizable and well liked TV personalities that compare features of computers? It's not better or worse, it's simply more appropriate.
In 2006, Macs sales are competing head on with PC sales. Apple has an identity. There is no longer any question about what Apple stands for. Short humorous clips by somewhat recognizable and well liked TV personalities that compare features of computers? It's not better or worse, it's simply more appropriate.