They’re clearly testing this as a new strategy. I got an advert on YouTube today for the event, and this post from The Verge is likely from Apple’s PR team.
I’m interested as to whether the format changes at all. The events have always been part marketing to the public, part press relations, part investor relations (in that order). I wonder if the balance will shift noticeably more towards the marketing side, dropping the review/retail updates, etc.
Apple touting how many phones they sold and how many apps there are serves to reinforce to consumers that they’re “in the club” with so many other people. In a way it’s like seeing how many upvotes there are on a post you also like — your preference is made stronger knowing other people also like it.
I’m interested as to whether the format changes at all. The events have always been part marketing to the public, part press relations, part investor relations (in that order). I wonder if the balance will shift noticeably more towards the marketing side, dropping the review/retail updates, etc.