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Interesting, if somewhat standard issue, article - however, it seems to me that the author wasn't really building an app at all. A shopping portal with a search function - whoop dee doo. Might be an interesting business, but at this point that doesn't qualify as an app so much as it qualifies as a remedial exercise any halfway competent webdev could throw together in a day or two. It seems to me the "build businesses not apps" crowd tends to confuse businesses that use technology with businesses that ARE technology. The two are very distinct businesses with very different sets of requirements.



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