Maybe it's naïve. But I don't think it's really aimed at people who have already declined to participate in social media on privacy grounds. Rather, I suspect the idea is to provide an easier way of managing available controls for people who don't want to give up social media but who are somewhat concerned to reduce their privacy exposure to the world. That has to be a good thing - assuming it works and they're not doing anything nefarious in the background.
All that said, since the app is free and since they claim they're not slurping personal data, I do wonder how they plan to monetise this.
All that said, since the app is free and since they claim they're not slurping personal data, I do wonder how they plan to monetise this.