It's not about the size of the company. It's because there is a glut of bad press about facebook currently. This is an example of a mild story being blown out of proportion to garner clicks, because it's fashionable to hate facebook at the moment.
Grey area. I could see someone who actually used it leaving a rave review, but still sketchy by not saying that in full disclosure they got to beta test.
The "Facebook -- Head Of Supply-Chain & Strategic Sourcing AR/VR Products" prefixed his review with "I have historically not been a big Facebook or other social media user". Does anyone believe that? I would describe this situation as more than merely an omission.
It's also against Amazon's rules for customer reviews, disclosure or not. It's no gray area. It's the first example of a prohibited activity, under "Promotions and Commercial Solicitations".
If someone wants to deny an accusation they say "of course it wasn't me, because I would never do something so amateurish".
And if they do not choose to deny it, they say "of course it was not intentional, because I would never have been so obvious if it was".
The thing about these comments is that one or the other can virtually always be used regardless of the malfeasance conditional on whether denial is possible. So they do not usually provide a reason to doubt the accusation.
3 is still understandable, as long as it's a genuine appraisal. I know Amazaon doesn't want couples giving reviews on the same item either, I guess you could apply the same ruleset to companies too. i wouldn't be surprised if there was a rule about that.
It literally is quoted in the article from Facebook's head of VR/AR:
> neither coordinated nor directed from the company. From an internal post at the launch: “We, unequivocally, DO NOT want Facebook employees to engage in leaving reviews for the products that we sell to Amazon.” We will ask them to take down.
What happened was I skimmed the article looking for support of what you said, and didn't find it initially. But then again, my eyes tend to blur when reading BI articles.